CREATIVE
DIRECTOR
Mike B Smith
Brand Experiential • Retail Design • Shopper Marketing • Strategy
about
The key to a “Big Idea” is usually something small, just a nugget or spark that captures the shopper’s interest on an emotional level and inspires them in some way. It’s finding that common thread that we all as people relate to.
Mike Smith is an award-winning Creative Director with over 25 years of creative experience, specializing in experiential design, retail design, shopper marketing, branding and digital engagement.
Mike has had the privilege to work with top retailers and brands such as Walmart, Target, Sam's Club, Unilever, Kellogg’s, and Proctor and Gamble, just to name a few.
Mike Smith is an award-winning Creative Director with over 25 years of creative experience, specializing in experiential design, retail design, shopper marketing, branding and digital engagement.
Mike has had the privilege to work with top retailers and brands such as Walmart, Target, Sam's Club, Unilever, Kellogg’s, and Proctor and Gamble, just to name a few.
Experiential Events
Shopper Marketing
Retail Environments
Brand Activations
Creative Leadership & Direction
Brand Strategy
work
noteable clients
awards
#1 U.S. Experiential/Event Marketing Agency 2020 - 2022
Advantage Marketing PartnersMy work, wins and innovations was a key part of Advantage Marketing Partners' success. Helping to grow the Walmart business and the creative department at Advantage from the sole, fully allocated Walmart Creative to a department of over 30
HUB Prize - Bronze 2013
Dove Men Mission CareThis is one of the team member slots you can have for your company. You can replace their picture and add any text you want here for describing your employees.
Davey Award - Gold - 2007
Print Collateral “Rogers Little Theatre”Creative Outlet Award - Best of Show & Gold - 2006
Package Design “Roys Bamboo Flooring”NWA Advertising Federation Addy Award - Best of Print & Gold - 2000
Corporate Campaign: Walmart “Spring”where i've worked
Product Connections
Creative Director - 2023 - Present
Advantage Solutions
Creative Director / Retailtainment - 2012 to 2023
Match Marketing (Marketing Drive LLC)
Associate Creative Director - 2008 to 2012
Resource Design
Director of Visual Communications - 2007 to 2008. Senior Art Director - 2003 to 2007
Walmart Stores Inc.
Art Director - 1997 to 2003