Dole + Premier Multi-Retailer Promotion
Dole and Premier Protein rewarded shoppers with a $10 Visa prepaid card when they purchase both a Dole Smoothie Kit and Premier Protein Powder. The promotion was supported by feature displays, sampling demos, and in-aisle cross-merchandising that highlight a featured “Protein Pineapple Whip” recipe. Shelf signage and paid media help drive awareness in-store and online, while influencer content showcases the recipe and encourages shoppers to recreate the smoothie at home.
