LET'S CREATE SOMETHING PEOPLE WILL REMEMBER
Mike B Smith Creative
Brand Experiences • Retail Innovation • Shopper Marketing • Strategy
about
Hi, I’m Mike.
I love bringing ideas to life from the first sketch to the final detail.
For me, the best work starts with understanding people: what gets their attention, what makes them engage, and how they’ll remember it afterward.
Because great creative isn’t just something people see. It’s something they experience.
I love bringing ideas to life from the first sketch to the final detail.
For me, the best work starts with understanding people: what gets their attention, what makes them engage, and how they’ll remember it afterward.
Because great creative isn’t just something people see. It’s something they experience.
Brand Strategy
Creative Leadership & Development
Brand Activation & Storytelling
Connected Commerce
Experiential Marketing
Pitch & Presentation Leadership
Retail Innovation
Digital Engagement
featured work
notable clients
awards
#1 U.S. Experiential/Event Marketing Agency 2020 - 2022
Advantage Marketing PartnersMy work, wins, and creative innovation were key contributors to Advantage Marketing Partners' success, helping grow the Walmart business and expand the creative team from a single dedicated Walmart creative to a department of more than 30.
HUB Prize - Bronze 2013
Dove Men Mission CareDavey Award - Gold - 2007
Print Collateral “Rogers Little Theatre”Creative Outlet Award - Best of Show & Gold - 2006
Package Design “Roys Bamboo Flooring”NWA Advertising Federation Addy Award - Best of Print & Gold - 2000
Corporate Campaign: Walmart “Spring”where i've worked
Product Connections
Creative Director - 2023 - Present
Advantage Solutions
Creative Director / Retailtainment - 2012 to 2023
Match Marketing (Marketing Drive LLC)
Associate Creative Director - 2008 to 2012
Resource Design
Director of Visual Communications - 2007 to 2008. Senior Art Director - 2003 to 2007
Walmart Stores Inc.
Art Director - 1997 to 2003
contact
Looking for a Creative Director who can turn strategy into experiences? Let's talk.