A new product launch evolved into an ongoing BIC lifestyle platform.
This touring pop-up tattoo parlor was set in Walmart stores across key markets. To amplify excitement and credibility, select stores also featured a meet-and-greet with renowned tattoo artist and model Miriam Lumpini, creating a buzz-worthy moment that blended artistry, authenticity, and product trial at the point of purchase. Other stores were given feature support with endcap and shelf display, On-site ads and social media support.
Results
BodyMark saw increased popularity during the pandemic as Consumers adopted the product in exactly the way the original launch positioning encouraged: as a creative medium rather than just a pen. By 2022 the company was still expanding the BodyMark beauty range, more than three years after the launch.