The key to a “Big Idea” is usually something small, just a nugget or spark that captures the shopper’s interest on an emotional level and inspires them in some way. It’s finding that common thread that we all as people relate to.
Mike Smith is an award-winning Creative Director with over 25 years of creative experience, specializing in experiential design, retail design, shopper marketing, branding and digital engagement.
Mike has had the privilege to work with top retailers and brands such as Walmart, Target, Sam's Club, Unilever, Kellogg’s, and Proctor and Gamble, just to name a few.