Driving Membership Outside the Club
This Sam's Club Lifestyle event brings Member’s Mark quality to life through scalable, outdoor experiences that inspire and educate existing Members while engaging the surrounding community to drive new enrollment. The event blends premium home and furniture showcases with full-menu sampling of Member’s Mark foods and recipes, helping Members visualize products in their homes, plan meals with confidence, and seamlessly shop in-club or through the mobile app.
Concept & Case Study
THE MARK OF DELICIOUS - Food discovery. THE MARK OF INSPIRATION - Home and lifestyle discovery. We transformed Sam's Club's private brand into a traveling lifestyle experience, giving members the opportunity to taste, explore and live with Member's Mark products outside the traditional Sam's Club environment.
