TURNING A PRODUCT LAUNCH INTO A PLAYABLE WORLD
To launch OREO's limited-edition cookie, we transformed the brand's "OREOVERSE" into an immersive retail experience. A combination of physical activation, VR gaming, mobile interaction and product sampling invited shoppers to step inside the OREO universe—and experience the launch rather than simply see it.
Results
The tour demonstrated how experiential retail + digital gaming can amplify a product launch and successfully turned a cookie launch into a high-traffic retail event at Walmart. My Role: Connected Mondelēz / OREO's overall strategy into a Walmart specific experience with technology, production and specialized partners to deliver the final idea. Partners OREOVERSE CREATIVE - The Martin Agency DIGITAL PRODUCTION - Media.Monks
