Building a lifestyle brand platform and translate it across channels
Scheid Family Wines asked us to help position their Sunny Wine as a more mindful approach to enjoying wine. We created a lifestyle platform that connected wine with wellness, movement and self-care, specifically for the Target shopper.
Influence Starts with the Box
Incorporating both wine and yoga into one's lifestyle in moderation can exemplify the principle of balance and moderation in wellness practices. This box is designed to present the idea to Target Retail Merchants and select Influencers to generate buzz and gain merchandising support within Target stores.