From Toy Aisle to Big Dreams: Celebrating Barbie’s 60th Anniversary
The national tour brought a traveling, pop-up experience to Walmart stores across the country, inviting families to explore Barbie’s message that girls can pursue any dream or career. Stops included major markets such as Dallas, Houston, Chicago, Miami, and Los Angeles, allowing the program to reach tens of thousands of families through free weekend events.
Results
The first year of the Barbie “Be Anything” Tour successfully brought an immersive brand experience to 34 Walmart locations across 6 major markets nationwide. The tour brought Barbie's “You Can Be Anything” platform directly to families through interactive play, role-model storytelling and collectible product launches while celebrating Barbie’s 60th anniversary and reinforcing Walmart as the key retail destination for the brand.