18/04/2023
Helping Folgers enter the premium coffee market.
Folgers created 1850 to reach a new generation of coffee drinkers entering the premium coffee category. We translated that positioning into an elevated Walmart experience designed to make 1850 feel more like a contemporary coffeehouse than a traditional sampling event.
Results
J.M. Smucker reported repeat rates exceeded initial projections and reached approximately 75% retail distribution following launch. They reported that their U.S. retail coffee growth was driven by its premium Dunkin’ and 1850 brands.