General Mills Fillows Cereal

The Launch that Kept Playing After the Aisle

To launch Fillows, we created an oversized kitchen adventure that turned product discovery into a scavenger hunt. The experience continued through an AR game accessed from the package, extending engagement from the Walmart aisle into the home.

The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle
The Launch that Kept Playing After the Aisle

Fillows Augmented Reality Game

We extended the Fillow brand connection beyond the aisle and into the home where users can scan a QR code or text FILLOWS to 55668 to access the game. Influencers and social media helped drive traffic to the game for an extended awareness reach.

Fillows Augmented Reality Game
 
Fillows Augmented Reality Game
Fillows Augmented Reality Game
Fillows Augmented Reality Game
Fillows Augmented Reality Game