18/04/2023
Bringing Sesame Street to the Snack Aisle
Earth’s Best Organic Toddler Snacks partnered with Sesame Street to create a playful, family-focused retail sampling experience that combines discovery environments, sampling, play and augmented reality to turn product demo into family entertainment.
The Concept
Demos themed as Mr. Hooper’s Store offered product samples, themed games, and activities. Select stores would also feature an immersive recreation of the Sesame Street neighborhood. Here, families' favorite Muppet characters would come to life, creating a blend of entertainment, education, and product discovery.