Product Launch Kitchen Discovery Experience
This immersive kitchen experience had tons of bite-sized surprises hidden in every corner! Shoppers explored and discovered loads of hidden Fillow fun. The scavenger hunt encouraged customer participation and greater impact, while the entire event is designed to be a photo op worth sharing on social media.
Fillows Augmented Reality Game
Extend the Fillow brand connection beyond the aisle and into the home. Users can scan a QR code or text FILLOWS to 55668 to access the game. Influencers and social media helped drive traffic to the game. The game is placed virtually on the front of the box through AR, transforming the physical box into an interactive experience.
